AdSense Formula for Making Money
The only AdSense formula that you need to know is this:
Earnings = number of clicks * average price per click
This is what I call the Fundamental AdSense Formula because you can derive almost every AdSense "secret" directly or indirectly from this formula. Do you want to earn more with AdSense? You have two ways of doing it:
1. Increase the number of clicks, and/or
2. Increase the average price per click
Your earnings will only go up if you do one or the other, and ideally both. It's an obvious formula, yes, but it's amazing how many people lose sight of it in their quest for increased AdSense earnings.
Increasing the Number of AdSense Clicks
Increasing the number of times the ads on your site or blog are clicked is the most obvious strategy. There are two general strategies you can follow:
1. Increase the traffic to the site, and/or
2. Adjust the ads to make them more "clickable"
Getting traffic is hard and takes time, so don't look at it as a quick fix. The best way to get traffic is to provide useful, unique content and to rank highly in search engine rankings for keywords related to that content. In other words, use standard search engine optimization techniques. DO NOT "buy" traffic or use "link farms" or other dubious techniques. Other tips for getting traffic:
1. Publish articles, even free ones, with links back to your site.
2. Include a link to your site in the signature at the bottom of your emails or in any forum
postings you make (if the forum allows it).
3. Participate in forums/groups related to the content of your site or blog. The key is to
participate, not lurk, and don't just post messages promoting your site.
4. Add comments (relevant ones only, please) to other blogs, you can usually link back to yours.
(This won't help your search engine rankings, but it may allow others who are reading those
comments to find your own site.)
5. Syndicate your content (trivial if you have a blog) and make sure that the content is
registered with syndication aggregators.
6. List your site in relevant directories.
Adjusting the ads is something you can do almost immediately:
1. Position the ads on the page in order to make them more noticeable. Google even publishes a helpful heat map for AdSense publishers.
2. Choose the best AdSense ad format that works for your site.
3. Change the ad colors either to make the ads blend in with your site or to make them stand out. Again, it varies depending on the site.
Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS. Google is very strict about this, see the AdSense program policies for the details.
Increasing the Average AdSense Price Per Click
Increasing the average price per click you receive from AdSense is the other strategy for increasing your overall AdSense earnings. You can do this by:
1. Carefully targeting your content, and/or
2. Filtering out and avoiding low-paying ads
Please read more in my blogs
Last edited by desigac : 08-12-2007 at 10:42 AM.
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