Its going to have a pretty difficult job trying to compete with the likes of Google.... MSN and Yahoo find it difficult as it is... so I hope that they have lots of money to spend (like you say).
For instance, if they are wanting to compete, they should also be buying up some of the country specific domains such as megaweb.co.uk.
Good luck to them, but I don't think they will be competing on as large a scale as they want. I will certainly have a look at them when they launch though, when it will be easier to make a judgement.
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